Erial Garden Chinese Restaurant - Social Media Marketing Plan (2026)

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Concept: As part of my Social Media Marketing undergraduate class, I was tasked with creating a theoretical social media plan outline for a local business using the marketing aspects being taught, including but not limited to:

  • S.W.O.T. Analysis

  • S.M.A.R.T. Objectives

  • Word of Mouth Marketing

  • Social Zones

  • Social Media Marketing

  • Key Demographics

  • KPI Measurement & Analytics

  • Target Audience

Evaluated By: Professor Frederick MacCormack of Wilmington University

Evaluator Contact Info: https://www.linkedin.com/in/frederick-maccormack-36093332/

Grade Received: 94 / 100 (A)

Team Size: 1 Person

Software Used: Microsoft Excel, Microsoft PowerPoint, Google Workspace

My Responsibilities:

  • Research the business organization in question to identify their current marketing climate.

  • Create from scratch a total and complete marketing plan focused on social media marketing.

  • Design an actionable plan that leads directly to ROI and increased sales.

  • Present the findings and social media marketing plan to the Professor of the Social Media Marketing Class of Wilmington University for approval and grading, with him assuming the role of the theoretical Chief Marketing Officer of Erial Garden.